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Style Sector: Reebok Classic x Melody Ehsani Launch SS17 Collection

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Reebok Classic and longstanding partner Melody Ehsani return for Spring/Summer to release a collection celebrating female empowerment and women of color, reimagining street wear staples such as jumpsuits, t-shirts and dresses alongside Reebok’s Princess sneaker silhouette. Visit streaming.thesource.com for more information Drawing upon Melody’s personal experience as a strong-willed female and her understanding of the […]

Young Thug Teases New Album | Source News Flash

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Visit streaming.thesource.com for more information Today in Source News Flash: Young Thug took to Twitter Wednesday night to announce that a new “singing album,” executive produced by Drake, will be out this week. The title appears to be E.B.B.T.G., which stands for Easy Breezy Beautiful Thugger Girls. Snoop Dogg was named celebrity commissioner for the Champions Basketball League. Pharrell Williams […]

Kick’d Out: Reebok Announces New Innovative Running Shoe Floatride and Women’s CrossFit Shoe Grace

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Reebok announced the release of two new innovative products, the Reebok Floatride running shoe, the newest and most innovative running shoe from Reebok to date, and the Reebok CrossFit Grace, the first-ever CrossFit shoe specifically designed for women. Both products will launch this Saturday, April 1 on Reebok.com. Visit streaming.thesource.com for more information The Reebok […]

Drake Drops ‘More Life,’ Check Out Our Exclusive SXSW Coverage | Source News Flash

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Visit streaming.thesource.com for more information Today in Source News Flash: Drake’s More Life has finally arrived and is already topping charts. Timbaland shared a studio session photo with Justin Timberlake – new project alert? Head to The Source TV for our exclusive coverage of SXSW 2017. Advertisement Reebok Classic drops new clean sneakers and Stussy and Kangol collaborate […]

Kick’d Out: Reebok Introduces New Pump Supreme Jacquard Tape

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Introducing the new Reebok Pump Supreme Jacquard Tape, the last unisex iteration of the Reebok Pump Supreme, where contemporary running meets high end style. Visit streaming.thesource.com for more information Originally introduced in partnership with Vetements, the silhouette is quickly gaining attention in fashion circles for its clean look and innovative style that features a forward-thinking […]

Kick’d Out: Reebok Classics x Future Zoku Runner Launch Recap

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  Visit streaming.thesource.com for more information It was a full house at the Reebok Fithub in Union Square as people lined up to party with Reebok Classics and Future. Advertisement The event was filled with fans and sneaker lovers. The space was decked out with some of Reebok’s most classic sneakers. As attendees were treated […]

Cam’ron Teams Up Again With Reebok Classic for A Cyber Pink Monday Launch

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Today [Nov.28th] The American hip-hop artist, actor and entrepreneur Cam’ron, launches the Reebok Ventilator Supreme Cam’ron. Earlier this year, the hip-hop artist first teamed up with Reebok Classic for his popular take on the Ventilator Supreme. This collaboration instantly sold out in less than 24 hours. Visit streaming.thesource.com for more information Today’s collaboration with the […]

Style Sector: Reebok Classic Launches Vector Collection Exclusively for Urban Outfitters

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Today[Oct.24] Reebok introduces the Reebok Classic Vector Collection which is a limited and exclusive collection, only available at Urban Outfitters. Visit streaming.thesource.com for more information The Reebok Vector was one of the more omnipresent sportswear logos in the market during the 1990s. To commemorate it’s important in street-wear, the brand brings back this 90s-inspired iconic […]

Future Joined Forces With Reebok To Launch Freebandz Apparel Collection

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Future announced his partnership with Reebok classics in the middle of the Summer, and the Freebandz capsule collection is finally dropping tomorrow [September 27]. Visit streaming.thesource.com for more information The limited edition collection will include varsity jackets and active wear that are all embroidered with the Freebandz logo. Future has been spotted sporting garments from the collection during […]

Watch Kendrick Lamar Freestyle in a New Reebok Ad

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Visit streaming.thesource.com for more information Kendrick Lamar‘s partnership with Reebok has produced three shoe collaborations, the most recent being the Reebook “Classic Leather” which went on sale on July 1 of this year. Throughout the two giants’ partnership, Kendrick has appeared in several commercial and promo spots, and Reebok has unleashed another one today featuring Kendrick […]

How Kendrick Lamar Is Using Fashion For Unity

How Kendrick Lamar Is Using Fashion For Unity

Kendrick Lamar is known as one of the best, and often most controversial, rappers of our generation. Visit streaming.thesource.com for more information After forcing truth to America during his “Black Lives Matter” inspired performance at the 2016 Grammy Awards, it’s undeniably evident through his art that Lamar wants justice and equality in the US. Lamar has taken […]

Reebok Debuts New Kendrick Lamar Sneaker

Kendrick Lamar will be releasing a new Reebok sneaker with the gym shoe giant titled the Reebok Classic Kendrick Lamar QS. Visit streaming.thesource.com for more information Keeping true to his first sneaker with the brand, the Classic KL’s features are red and blue atop a skull grey silhouette, signifying gang neutrality. Advertisement The shoe’s tongue […]

Watch Kendrick Lamar Battle a Random Dude in England During a Surprise Workshop Visit

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Visit streaming.thesource.com for more information Since 2013’s “Control,” it’s been believed that no one really wants it with Kendrick Lamar, and for good reason. I mean, the guy pretty much called out every elite rapper in the business, and they had nary a reply for the 7-time Grammy winner. So kudos to this guy for getting […]

Kendrick Lamar Says Lil Wayne Is The Greatest; Wayne Responds

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For those who may not know, Kendrick Lamar is a brand ambassador for Reebok and to commemorate the launch of the brand’s famous sneaker, the Reebok Classic Leather, Kdot was invited to a fashion show at London’s Tate Modern museum, where he performed and spoke the audience. During the event, Kendrick spoke with The Coveteur […]

Kendrick Lamar Brought a Group of Compton High School Kids to the GRAMMYs

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Visit streaming.thesource.com for more information Kendrick Lamar hasn’t just been dominant in the music aspect of his career. The Compton rapper has also excelled in the humanitarian category, performing as part of a TDE toy drive during the Christmas holiday and forwarding some of the proceeds from sales of his new Reebok shoes to charity. Yesterday, […]

Gosha Rubchinskiy Brings Reebok Back at Paris Fashion Week

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Reebok Back Visit streaming.thesource.com for more information Lauded high end streetwear and costume designer Gosha Rubchinskiy selected a completely vintage 80’s footwear option to appear in conjunction with his latest runway presentation. After incorporating the Reebok Ex-O-Fit His into the Gosha Spring/Summer 2016 lookbook, the designer choose the retro kicks to epitomize his eponymous labels […]

Kendrick Lamar Teams Up With Reebok For The Ventilator “Day Glo” Pack

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In celebration of the 25th anniversary of the release of the Reebok Ventilator, Reebok has enlisted rap superstar Kendrick Lamar for their “Be Ventilated” campaign. The “Be Ventilated” video showcases the Reebok Ventilator “Day Glo” pack in its various colors (neon blue and neon yellow colorway for men, and a neon pink and neon orange colorway […]

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