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Kendrick Lamar Teams Up With Reebok For The Ventilator “Day Glo” Pack

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In celebration of the 25th anniversary of the release of the Reebok Ventilator, Reebok has enlisted rap superstar Kendrick Lamar for their “Be Ventilated” campaign. The “Be Ventilated” video showcases the Reebok Ventilator “Day Glo” pack in its various colors (neon blue and neon yellow colorway for men, and a neon pink and neon orange colorway […]

Brooklyn Museum To Host Exhibit For Sneakerheads This Summer

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The Brooklyn Museum is set to host an exhibit for sneakerheads entitled “The Rise Of Sneaker Culture”. This exhibit will run from July 10- October 4, 2015, and will be held in the Morris A. and Meyer Schapiro Wing on the 5th floor. This exhibit includes 150 different pairs of sneakers from brands such as […]

Reebok Blacktop Retaliate Recruit Cam’ron In New Commercial

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To celebrate and promote their latest line of basketball sneakers, the Reebok Blacktop Retaliate, the company enlist the help of Harlem Legend and Dipset leader, Cam’ron. In the short clip, Killa talks about the importance of blacktop basketball in the progression of ballers looking to make a name for themselves. Shot on location, at the West […]

Check Out the Reebok x 360 Jam 90 Sneaker

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The archived classic returns! Visit streaming.thesource.com for more information Reebok brings back the 360 Jam 90 High Retro and it is sure to capture your attention! The sneaker (originally brought to us in 1990) seems to be in its original form, without any new additives. This basketball shoe contains the brand’s Hexalite feature, with a […]

Sneaker Alert: Stash X Reebok Pump Collection

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Visit streaming.thesource.com for more information Graffiti artist Stash and Reebok have been teasing at their upcoming collaboration over the past few months with several photos of the the collection. While there’s still no date for US release of the collection we now have a full view of what we can expect. The collab will consist […]

Sneaker Alert: Reebok Classic Kamikaze I Black/Red

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Visit streaming.thesource.com for more information The release of the Reebok Kamikaze created a huge frenzy within the sneaker community, and thanks to the good folks over at Reebok a new colorway of the silhouette will hit retailers this Friday, March 14th. The shoe set a new pace for basketball when it debuted in 1994 by […]

Sneaker Alert: Reebok Classic “Banner Question”

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Visit streaming.thesource.com for more information Reebok Classic congratulates Allen Iverson on a memorable career that has earned him respect and recognition among the greats.  Allen Iverson’s legacy will now live on high above the court where he first made his NBA debut in 1996 wearing the iconic Question Mid.      In honor of Allen […]

Sneaker Alert: Reebok Classic Launching the Kamikaze I Black/Red

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Visit streaming.thesource.com for more information Reebok will be returning with another colorway of Kamikaze 1, the shoe made famous by NBA retired superstar Shawn Kemp in 1994. Reebok Classic will bring back very limited pairs of the Kamikaze I OG black/red on Friday, March 7th at key retailers Foot Locker, Finish Line, Champs, Jimmy Jazz, […]

Sneaker Alert: Reebok Classic Launches The “Hip Hop Appreciation”

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Visit streaming.thesource.com for more information At the intersection of music, art and fashion, some of the greatest cultural movements in history have taken shape. Perhaps none greater in historical significance than the fusion of hip-hop and fashion. A genre known for its vibrant form of self-expression, hip-hop made waves in the fashion world with iconic, […]

Sneaker Alert: Reebok Classic Shaq Attaq (Purple/Yellow)

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Visit streaming.thesource.com for more information From his ferocious dunks to his legendary personality, Shaquille O’Neal shaped the game in ways no other player ever did. His larger than life play inspired a shoe as big as the man that wore them: The Shaq Attaq. The Shaq Attaq purple/yellow will hit retail on Friday, February 14th […]

Reebok Restores The Classic Leather Lux

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Don’t call it a comeback! Because that would be offensive. The Reebok brand has always been in style and this season they’ve decided to revisit an old style and make it brand new again. As a reintroduction of its classic leather sneaker, a shoe widely known for its two most traditional colors of all white […]

Sneaker Alert: Reebok Classic Question Mid “Valentine’s Day”

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Visit streaming.thesource.com for more information Reebok Classic gives the ladies a special treat this Valentine’s Day with the first-ever, very limited drop of the Question Mid red/pink in extended grade school sizing. An iconic silhouette originally worn by the one-and-only Allen Iverson, the Question Mid is a staple in the closets of sneakerheads and basketball […]

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