Adam Silver‘s wish to have corporate logos on NBA jerseys is finally coming to fruition. NBA owners and the league announced today that a three-year pilot program will kick off in the 2017-2018 regular season, which is when you’ll see NBA players sporting a 2½-inch by 2½-inch patch on the left shoulder of their jerseys. This past season, the league toyed with the idea during the All-Star game, where a KIA logo appeared in that same jersey location.
According to Bloomberg Sports, the move will generate rougly $150 million for the NBA, which trails behind the WNBA in the jersey advertisement respect. The WNBA decided to begin placing corporate logos on their jerseys back in 2011. The decision to move forward with the ad program isn’t the only big change concerning jerseys happening at the start of the 2017 season. Nike’s deal to become the NBA’s new on-court apparel provider kicks in at the start of that same season, so the league will see a serious new overhaul in aesthetics the season after next.
