MAC MILLER
Other artists on label: Mac Miller
Because, well, it could potentially happen. Macklemore provided the blueprint with his platinum-selling independent album, and his 13 million singles sold. Also, in an exclusive interview with The Source, the “Can’t Hold Us” rapper admitted that as a white male, certain doors open for him that don’t automatically open for everyone else, i.e. pop radio. While we know that’s hardly the only component to the formula, Mac Miller has already built a serviceable fan base over the past 20 years, and he may be ready to interact with them head on. The most important thing for an independent artist to do is to tour, and in 2013, Mac Miller proved that that’s hardly the case.