Foot Locker has returned with this year’s Week of Greatness campaign, “No Matter What,” which features apocalypse-themed content highlighting the commitment of sneakerheads worldwide to do whatever it takes to get the sneaker of their dreams.

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“No Matter What,” brings in your favorites from different areas of sports, entertainment, music and fashion or the full family. Foot Locker features Anuel AA, DaBaby, Anthony Davis, Ryan Destiny, Karol G, Kyle Kuzma, Alex Morgan, Megan Thee Stallion, and Juice WRLD, while Kids Foot Locker highlights Young Dylan, Sophia Pippen and Zaza.

“The sneaker community is a passionate group that will go to great lengths to secure highly coveted kicks,” said Patrick Walsh, Vice President of Marketing for Foot Locker, North America. “Week of Greatness is our opportunity to celebrate youth culture and acknowledge their dedication, in a fun and engaging way.”


This Week of Greatness will contain a curated collection with launches from Nike, Jordan, adidas, PUMA, Converse, Super Heroic, Champion and more. The product assortment is available starting Thursday, Nov. 21 at Foot Locker and Kids Foot Locker, both in-store and online. Visit Foot Locker’s Release Calendar and Launch Locator to find more information on drop dates and release procedures.

Select few in the sneaker community also received “Sneaker Survival Kids” to help sneaker lovers and their kicks make it through the apocalypse. Foot Locker will host a variety of “No Matter What” activations in its Community Power Stores, including a large buildout in Eastpointe, Mich. featuring a UFO-themed photobooth.