As anticipation builds for Super Bowl LVIII in Las Vegas, leading sports retailer Lids has unveiled insightful infographics based on recent sales data, offering intriguing insights into the NFL’s popularity during the 2023-24 season.

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The infographics cover a range of categories, including the “Best Selling NFL Teams By State,” “Best Selling NFL Player Jerseys by State,” “Top 10 NFL Teams by Total Team Sales,” “Top 10 NFL Jerseys,” and “Top 10 NFL EmbroidiGraphs.” These visuals are derived from in-store net sales data across Lids locations throughout the season.

Key highlights from the data include Micah Parsons of the Dallas Cowboys emerging as the overall top-selling jersey. At the same time, Philadelphia Eagles’ quarterback Jalen Hurts dominates with the top-selling jersey in most states, totaling 13.


Despite limited playing time due to injury, Aaron Rodgers of the New York Jets secures a spot in the Top 10 in gear sales, illustrating his enduring popularity. The New York Giants also outpaced the Jets in sales within their home state.

Green Bay Packers’ fans strongly support Jordan Love, making him the top jersey purchase in Wisconsin, a shift from last year’s preference for rival Bears quarterback Justin Fields.

Other notable findings include the Philadelphia Eagles outselling the Pittsburgh Steelers in Pennsylvania and the Dallas Cowboys leading gear sales even in states with NFL franchises like North Carolina, home to the Carolina Panthers.

In California, the San Francisco 49ers dominate sales, while Christian McCaffrey of the Carolina Panthers outsells Justin Herbert of the Los Angeles Chargers in jersey sales.

The Miami Dolphins emerge victorious in Florida, outselling the Tampa Bay Buccaneers and showcasing the team’s strong fan base and merchandise appeal.