adidas proudly announces Candace Parker’s transition to President of adidas Women’s Basketball, marking a significant milestone in her sixteen-year partnership with the brand. This appointment follows Parker’s retirement, symbolizing her dedication to advancing the women’s game and leaving a lasting impact on future basketball athletes.
Eric Wise, Global GM at adidas Basketball, states: “We are honored to be a part of Candace’s historic legacy as she transitions from signature athlete to this new leadership role within adidas Basketball. As a true innovator with a profound passion for the game, we are confident that she is a perfect fit to evolve the adidas Women’s Basketball business and catalyze a new era of growth and credibility for the brand.”
In her new role, Parker will collaborate with adidas to shape a dynamic platform to influence and uplift women’s sports. Parker will leverage her WNBA expertise to lead initiatives focused on access, representation, and global inclusivity. With adidas’ support, she will drive innovative strategies to empower athletes and inspire the next generation.
“Stepping into this new leadership role is a deeply personal next step in my journey with adidas,” said Candace Parker, President of adidas Women’s Basketball. “From high school to college to playing pro to now, this appointment by adidas symbolizes a shared commitment to making impactful change and setting new benchmarks for the future of women’s sports. It’s not just about products; it’s about fostering a movement focused on innovation, representation, and access.””
Parker’s leadership extends to building upon adidas’ acclaimed women’s basketball roster, featuring stars like Aliyah Boston, Hailey Van Lith, and Chelsea Gray. Additionally, she will oversee adidas Women’s Basketball product lines, reinforcing the brand’s commitment to female athletes.
This appointment highlights adidas’ dedication to promoting women in basketball and acknowledges Parker’s transformative impact as a change agent and sports advocate. As a visionary on and off the court, Parker paves the way for inclusive leadership in the sports industry.
Candace Parker assumes her role as President of adidas Women’s Basketball effective immediately, signaling a new era of innovation and empowerment under her guidance.
