Last night the doors of the latest London Collections: Men were not so much thrown open as blown off the hinges in British style as Superdry and the British Fashion Council got the fashion showcase underway.
Superdry kicked off three days of menswear shows at the legendary Vauxhall Arches in London. Leading supporters of British fashion joined the celebration of homegrown talent, including LC:M Chairman Dylan Jones OBE and Caroline Rush, Chief Executive of the British Fashion Council. As well as a strong celebrity attendance including; David Gandy, Mark Ronson, Bip Ling, George Craig, Jesse Metcalfe, Robert Konjic, Faithless and Lilah Parsons.
On the decks menswear icon, Mark Ronson, spun foot-stomping tunes through the night, causing the Arches to echo with the explosive energy that’s now synonymous with Superdry. The catwalk showcased the daring design twists that have fuelled Superdry’s reputation as a high-street maverick. Tribes of young models showed off the diversity of the SS15 collection, which has overtones of Cali surf, effortless LA cool and city casual designs. In the wake of the catwalk show, the ‘proud-to-be-British’ vibe and buzz created by the new collection ramped up the energy to the max.
