Konshens Featured On Bacardi USA “Break Free” Ad Produced By Major Lazer & Ft. Machel Montano

Konshens continues to dominate as dancehall’s leading force crossing over into the mainstream in the past year. The Jamaican star’s…

BACARDÍ Presented The CASA BACARDÍ at Day 1 of the Governors Ball Music Festival in New York

BACARDÍ brings the Sound of Rum to the Governors Ball Music Festival this year at the…

Major Lazer Kicks Off Summer With A New Single

The electronic trio, Major Lazer, dropped a brand new single for the summer. They have been…

[INTERVIEW] Swizz Beatz Is Building a Platform For Artists, By Artists

Swizz Beatz has always been for the culture which is why, for him, the creation of…

[WATCH] Major Lazer Team Up With Bacardi To Create The ‘Sound of Rum’

The electronic/reggae trio known for their work with Snoop Dogg and Justin Bieber has recently teamed…

Swizz Beatz Looks to Further Develop Art Scene in Hometown Bronx Post-‘No Commission’

Swizz Beatz returned to his birthplace in the South Bronx to celebrate the relationship between art…

Thursday Inspiration: Swizz Beatz Is Bacardi’s Global Chief Creative For Culture

It wasn’t too long ago that Swizz Beatz got accepted to Harvard’s Owner/President Management Extension Program.…