Stephen Curry and Under Armour Part Ways as Curry Brand Moves to Independence

Under Armour and Stephen Curry have announced plans to separate Curry Brand from the company, officially…

De’Aaron Fox’s Beloved ‘Poppy’ PE Drops for Fans on Halloween

Curry Brand delivered an extra special treat this Halloween, releasing one of its most anticipated player…

Davion Mitchell Honors His Mother with Heartfelt Curry Brand PE Sneaker Tribute

Miami Heat guard Davion Mitchell took the court today with more than just game on his…

Curry Brand and Under Armour Celebrate Stephen Curry’s 4,000th Three-Pointer with Dave Chappelle in “Carolina Red”

Stephen Curry has once again redefined basketball history, becoming the first player to hit 4,000 career…

Curry Brand Unleashes the Curry 12 ‘Spark’—A Fiery Tribute to Stephen Curry’s College Legacy

Curry Brand is set to drop another electrifying sneaker March 7, with the release of the…

Curry Brand Celebrates a Fulfilling Weekend in the Bay

This past weekend, Curry Brand celebrated its 20th court refurbishment at McClymonds High School in Oakland,…

Curry Brand Debuts Curry 12 ‘FamLay’ PE for South Carolina’s MiLaysia Fulwiley

Sophomore sensation MiLaysia Fulwiley, a guard for the University of South Carolina, is stepping onto the…

Curry Brand Unveils Fox 1 ‘Reign Rose’ Colorway in Celebration of De’Aaron Fox’s Son

Curry Brand has officially released its latest Fox 1 colorway, the ‘Reign Rose,’ available starting today…

Curry 12 ‘Year of the Snake’ Launches Exclusively in APAC Region

Basketball and cultural celebration collide with the release of the Curry 12 ‘Year of the Snake,’…

Curry Brand Drops De’Aaron Fox’s Signature Shoe: Fox 1 ‘The Beam’

Basketball fans and sneakerheads alike have something to celebrate this holiday season. On December 27, Curry…