Originally from New York, Atlanta rapper Rich the Kid is the latest celebrity to star in a Champs Sports X adidas Originals campaign. In the 53 second campaign video, Rich the Kid explores the city of Los Angeles, and discusses his journey to different cities and how his experiences have impacted him. He also mentions his love for L.A. and encourages viewers to keep following their dreams.

“Y’all chasing a dream, don’t stop chasing it, put your mind to it. If you’re working hard for something don’t give up, keep going. I made it from nothing, and y’all can make it from nothing too.”

In the visual, Rich the Kid can be seen sporting items from the exclusive adidas Originals Camo Collection. This fly as the camo crew which retails for $80. But it is the adidas NMD R2‘s, which includes reflective 3M on the three stripes on the side, and logo on the tongue that has heads turning. The shoe retails for $130. Available for purchase now, check out the rest of the collection here. Do you think it’s hot or not?