Kanye continues to wow the world of pop culture as his Yeezy brand gets more and more popular, selling out of the new adidas 450 Yeezy Cloud White sneakers in less than a minute this past weekend.

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The shoes were released at 7am on Saturday morning(March 6) and were completely sold out in less than 60 seconds.

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Even in the midst of their divorce, Kim Kardashian shows that she will still support her former husband’s fashion venture as she posted new colorways of the new Yeezy slides in her IG story.