unsigned hype

Watch Tray Pizzy’s “Oh No” Video

| October 14, 2014
traypizzy ohno

Can’t knock Tray off the food chain.. Bronx rapper Tray Pizzy lit up the stage with his performance at our SOURCE 360 Unsigned Hype Competition last month. Today, Tray releases the video to one of the popular tracks from his mixtape The Truman Show entitled “Oh No” directed by Jaison Blackrose and Tray Pizzy himself. […]

Source Exclusive Interview With Unsigned Hype Alum Bishop Nehru

| September 17, 2014
Bishop Nehru Exclusive Interview Doom Nehruvian Doom

Writer Scott Rodd sat down with Bishop Nehru in the home he grew up in to speak on his new album with the ever enigmatic Doom, the Perils of the rap game, porn & more.   When I arrived at Bishop’s house—a small, austere ranch painted a pale yellow—a man wearing a wife beater waved […]

Remembering Unsigned Hype: Immortal Technique

| August 15, 2014
immortal uh

In light of our SOURCE360 #UnsignedHype competition, over the next few weeks, we’ve decided to highlight some of the great moments in the history of The Source’s Unsigned Hype column.  Today, we’re re-visiting Immortal Technique, who was featured in the November 2002 edition of the magazine. If you’re an aspiring rapper, take the time and […]

Unsigned Hype Revisited: The Notorious B.I.G. (March, 1992)

| August 6, 2014
big radiers

In an effort to highlight the hottest unsigned rapper in the streets in 1992, Matty C. chose to write about the Brooklyn upstart The Notorious B.I.G., who, at the time, unbeknownst to the rap world, was two years away from releasing one of the biggest, most successful, and most important debut records by any artist […]

Introducing The 2014 SOURCE360 Unsigned Hype Competition

| August 5, 2014
unsigned barclays high res

One of the greatest things about Hip-Hop has always been being able to watch artists grind with diligence and determination with hopes of being offered a record deal and/or an opportunity to build their career.  Over the past 25 years, The Source’s Unsigned Hype column has a rich history of shining a light on that […]

Bishop Nehru Gets “Fancy” On Iggy Azalea’s Hit Single

| June 3, 2014
MPC

Oh, you thought our Unsigned Hype alumnus was relegated to strictly Gold Era Hip-Hop samples and DOOM beats. You couldn’t be more wrong. Baby faced Bishy lays a verse over the “Fancy” single from Iggy Azalea and Charli XCX, which may come as a pleasant surprise to most. We became familiar with Bishop from his […]

Join KR On A Private Beach On “Loners ‘N’ Harmony”

| April 23, 2014
kr

Now that our #UnsignedHype alumnus is done touring with Alex Wiley, KR is ready to give the masses some new music. For his newest single, he’s able to enjoy himself, some herb, and the ladies but he’s never lost the passion to create music despite recording out of his room with a $50 mic. The […]

KR Begs Listeners To “Pray For Me”

| April 7, 2014
KR Pray For ME

A member of illustrious Unsigned Hype roster, young Los Angeles emcee KR has been on our radar for sometime now. His deeply personal lyrics, delivered with enough emotion and honesty that it makes doves cry, helps him come across an authentic street poet, who is tough to match. He has never been scared to show the darker sides of […]

Phillip Walker Provides Gritty Visuals for “Z% York”

| March 3, 2014
zooyork

New York City. The towering skyscrapers, Wall Street big wigs, and foreign sports conceal the grim underworld that lies beyond. Phillip Walker gives us a glimpse into grimy streets of New York in his latest video Z% York, directed by Shomi Patwary. The Harlem wordsmith attacks Ty Hickson’s gritty 90’s production, vividly depicting the concrete jungle as […]

Try And Keep It Together In Bishop Nehru’s “Mobb Dizzle”

| January 15, 2014
mobb dizzle

These n*ggas aiming for my mental… Unsigned Hype Bishop Nehru recreates the video for track 9 off of his strictlyFLOWZ project. Cut and laced with clips from films you may or may not be familiar with, the video finds the young artist lounging in his room turned studio. One thing that has always set Bishop […]

Watch Donnie Trumpet’s New Video, “Don’t Leave”, Featuring Vic Mensa

| January 10, 2014
donnie trumpet

The Kids These Days reps link back up We used to get collaborations like this all the time, because the young, talented Donnie Trumpet and our Unsigned Hype alumni, Vic Mensa, were part of Kids These Days, a band including these two artists and then some, that nearly blew to the point of a major […]

Check Out The Brand New Video From Bodega Bamz “Don Francisco”

| October 10, 2013
Screen Shot 2013 10 10 at 5.40.00 PM

Fans of Bodega Bamz have eagerly waited for the release of the “Don Francisco” video, and finally the Tanboy representative lets loose of the much anticipated visual. Directed by Pacool, Bamz can be seen in the video cruising around his beloved New York state in a classic all white coup. Tanboy members Ohla, and Willie […]

Download KR’s I$0lyf3 2 Mixtape Now

| October 5, 2013
KR I0lyf3 2 front large

The kid ain’t no joke Our current Unsigned Hype artist, KR, dropped his second mixtape earlier today. The strength of his first tape that caught our attention carries over into his second one, which features smooth production from Natural Disaster, Kid Sound, No Sleep, and more. This time around, he delves deeper into his personal […]