Jordan Brand Welcomes USC’s Branch Brothers as First NIL Football Athletes

Jordan Brand has officially announced the signing of its first Nike, Inc. NIL (Name, Image, Likeness)…

Rema Shines at Jordan Brand’s The One Finals in Paris

Rema delivered a captivating performance at Jordan Brand’s The One Finals, held at Le Trianon et…

Jordan Brand Unveils Air Jordan XXXIX Featuring Advanced Cushioning and Sleek Design

Jordan Brand has announced the launch of the latest edition in its iconic Air Jordan flagship…

SOURCE SPORTS: Jordan Brand Announces ‘Our Turn’ 1v1 Global Basketball Tournament

Jordan Brand has launched the ‘Our Turn’ 1v1 global basketball tournament, inviting the next generation of…

Jordan Brand Boosts Nike’s Earnings with Record Performance

Nike posted its fourth-quarter earnings report on Thursday, revealing that Jordan Brand was the standout performer…

Mavs vs. Celtics: Jordan Brand Stars Headline NBA Finals

The NBA Finals tip off tonight with the Dallas Mavericks facing the Boston Celtics in Game…

SOURCE SPORTS: Luka Dončić and Jordan Brand Introduce the ‘Luka 3’

Jordan Brand and NBA superstar Luka Dončić have unveiled the Luka 3, the latest addition to…

Jordan Brand Opens ‘World of Flight’ in Beijing’s Sanlitun District

Jordan World of Flight (WOF) will debut in China with the grand opening of its Beijing…

SOURCE SPORTS: Foot Locker, Nike, and Jordan Brand Unveil ‘Heartbeat’ Spot Starring Durant and Tatum

Foot Locker has teamed up with Nike and Jordan Brand to introduce the latest edition of…

Jordan Brand to Drop ‘Black Toe Reimagined’ Air Jordan 1 in 2024

With news of the Air Jordan 11 “Columbia” on the way, Jordan Brand’s 2024 news continues…