Will Smith’s Bel-Air Athletics Announces Global Relaunch

Bel-Air Athletics has announced a global relaunch of the brand, which comes with a limited edition…

Will Smith’s Bel-Air Athletics Celebrates Basketball’s Return with “Summer Hoops” Clothing Collection

With the NBA back on the court, Will Smith’s Bel-Air Athletic’s has announced eh launch of…

Will Smith’s Bel-Air Athletics Honors to Michael Jordan & Bulls Dynasty with New Nostalgic Collection

The final episodes of The Last Dance will air this weekend and in celebration, Will Smith’s…

Jermaine Dupri and Bel-Air Athletics Partner for Essentials Pack to Support Front-Line Workers

Jemaine Dupri is partnering with Will Smith’s streetwear brand Bel-Air Athletics for a capsule collection to…

Will Smith’s Bel-Air Athletics & DJ D-Nice Partner to Create Club Quarantine Hoodie to Benefit CDC Combat Coronavirus Fund

Bel-Air Athletics, the sports-inspired streetwear brand owned by Will Smith, and DJ D-Nice are collaborating for…

Will Smith and Bel-Air Athletics Drop New Limited-Edition Collection Inspired by ‘Miami’

Will Smith’s Bel-Air Athletics has announced the newest, limited-edition collection, Bel-Air Miami (Home/Away). The collection is…

Will Smith is ‘The Fresh Prince of Bel-Air’ Once Again With New Bel-Air Athletics Collection

No matter how many iconic roles Will Smith plays on film, he will always be associated…